2012 Olympic Logo

London Olympic Logo 2012

In today’s world, in order to make an event popular or to draw a huge response, you need to publicize it.  This is precisely the job of a logo and a logo helps in turning the event in to a huge brand.  The London 2012 Olympic Games too is a brand and it is quite an interesting one.  You would have noticed that the 2012 Olympic Logo is a jagged one with the beautiful shades of orange, green, blue and pink adorning it.  The logo is essentially based on the year 2012 of London Olympic Games.

If you observe the Olympic logo 2012 carefully, you would be see that the numbers 2012 are designed in such a way that it appeals to the modern Internet loving generation.  In the newly designed logo, the Olympic rings and the word London are taken and placed together along with the first two digits.  The London Olympic Logo has been  designed by Wolff Ollins, and you would be amazed to know that the newly designed Olympic logo has cost a good £400,000 to design!  The design of the new Olympic 2012 Logo has evoked a mixed response.

Lord Coe has clearly emphasized that the new 2012 Olympic logo is just not a design, but an emblem representing a brand.  He clearly mentioned that the stage is set to host London Olympics and it would do its best to make it a grand success.  The success of London Olympics with its new logo should take London forward for at least the coming five years.   As mentioned earlier, the London Olympic logo has been designed keeping the youngsters in mind and to involve them more and more in making London 2012 Olympic Games a grand success.

In previous Olympics, the logo would essentially depict the image of the city that was hosting the Olympics.  In order to do something different, this logo was designed in a different way.  The organizers are highly optimistic that the 2012 Olympic logo with its brand value would generate a whopping two billion pounds which would definitely help in hosting the Olympics in a huge way.  The wonderful message is that the London Olympics is for everyone.

Even the President of the International Olympic Committee was lavish in his praise while stating that the London 2012 Olympics logo is highly innovative and would definitely attract young people to watch more sports, take up sports as a career and help to inculcate the values of a true sportsperson.  The logo of the London Olympic Games clearly states that the London games are going to be the most modern and dynamic ever.  The organizers are happy and thrilled to note that the goodwill and success of the Olympic Games are going to continue for the next few years.

You can easily guess the goals of the London Olympic Games by looking at the logo.  The logo invites the people world over to come and take part in the Olympics.  The main objective is to involve as many youngsters as possible and increase their interest in sporting activities.   The London games belong to everyone.  As stated earlier, the London Olympic Games promises to be highly modern, flexible and dynamic.  This is the message outlining the design of the logo.  So, get ready for the biggest extravaganza on earth.

Do you think the Olympic 2012 Logo is good enough to reflect these goals? There are many controversies about the design of the London Olympic logo.  Iran has already threatened to boycott the Olympic Games because they found the word ‘zion’ in the logo – instead of 2012!

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