1:42 AM
Shweta Pandey
The airline with the support of the Olympic Games the biggest ever sponsorship, and the new campaign marks the strengthening of the visibility of business support in London in 2012.
Construction work will slow down the groups in Stratford, London 2012 business focus is to move increasingly important trading partner, signed the increase LOCOG, the organizer.
Sponsorship contracts have already raised around £ 670 for the organizers of the Olympics, just below the goal of 700 pounds, and are a vital source of funding for the 9.3 billion pounds cost of implementing the Games.
BA paid £ 40m for a sponsorship level and scope of his campaign has been led by the British Great program, which provides travel grants for talented individuals and groups. The new campaign will see Heston Blumenthal, Richard E. Grant and Tracey Emin offering tutoring sessions for aspiring chefs, writers and artists. It will also feature 2,012 athletes, including Ben Ainslie, sailor, a graduate in media advertising with the slogan: "They're going to fly."
Buenos Aires is one of the partners signed on 1 September in the LOCOG Olympic Games, the others are Adidas, BMW, BP, BT, EDF and Lloyds TSB. Lloyds has also worked in community programs such as their heroes to help local youth athletes, but has increased its visibility as the official banking and insurance partner in sponsoring the ticketing process.
But in addition to the partners of level one, LOCOG has registered 33 supporters and suppliers. These include pharmaceutical giant GlaxoSmithKline for drug testing facilities, G4S Security, network infrastructure, Cisco, Heineken for alcohol, and later to Rio Tinto's gold, silver and bronze used in the medals.
As logistics and express delivery supporter, UPS has initiated discussions with LOCOG on how deliver the 1 million parts of sports for the Games. It just opened its first store dedicated in 2012 at Stevenage, which will celebrate sports before being transported to the respective headquarters. An important center of Tilbury is also expected to increase warehouse space of 880,000 square feet
Alan Williams, director of sponsorships from 2012 and the operations of the company, said: "Staging the Olympics and Paralympics are functioning in peacetime the largest logistics hub in the world, which means there a huge amount of operational planning necessary to ensure that everything goes well. "
At the same time Hornby is a very different role to play as the official merchandise licensee of the 2012 London Olympic Games. It produces the Corgi collectibles, such as taxis and buses in London, and Hornby train javelin trains which will travel to St Pancras Stratford, Scalextric and the velodrome track.
"Our inspiration was a London bus, Boris Johnson and the team used in [closing ceremony] Beijing," says Frank Martin, CEO of Hornby. "When we saw that we thought we had, at least, to produce the Corgi version of the line."
Hornby plans to have 150 products available for the opening ceremony in July 2012. Currently, the company is to ensure the conservation area with retailers, but expects 25pc of its sales for Olympics later this year. Martin says he is "strong" demand in the outskirts of London for 70PC products with sales outside the British capital.
As part of its preparation, Hornby pay for the real London taxis to be decorated in the style of the Olympic events, which justifies their conversion models. "I do not think it's fair to sell these taxis taxis do not exist in real life. Many of our clients are collectors, so the models must be credible," says Martin.
Hornby has signed a contract provider, 2009 Olympic organizers and get royalties for each unit sold.
"We did it for nothing because we thought it would be our profile," said Martin. "We could not get through the door in some sports stores without the Olympics, the same thing with stands memories and service stations. "
The environment around the Olympic sponsors are positive at present, but the offers will be financially advantageous? Heather Hancock, London 2012, Deloitte accounting partners, the first part and two sponsor, thinks so. "For us, the value of the Games has already been demonstrated by a large impact on recruitment and retention," he said.
"Many of our people had the opportunity to work with the Organizing Committee and other Olympic bodies through the secondment or consultancy projects. These roles have been in great demand, with nearly all the company 10PC has requested a paper LOCOG commission. I've also heard countless stories where our sponsorship is mentioned in the interviews as a reason to join Deloitte. "
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