Thursday, July 12, 2012

Samsung India launches digital campaign to support the Indian team in London Olympics 2012


Samsung India, the official sponsor of the Indian team to the London 2012 Olympic Games, has launched a campaign on Facebook with a ‘Fans Speak’ application that allows fans to send their best wishes to the Indian team members. Users can also wish the Indian team by accessing the application through their mobile phones.
According to the company, this is done to rally its support for the Indian Olympic team and as part of its endeavor to make this year’s Olympics one that everyone can truly be part of.  The company has also simultaneously setup more than 500 kiosks with Samsung Galaxy SIII, the official Olympics phone, across its Smartphone cafes and mobile retail channel from where users can send their wishes to the team. 
Samsung has also created a special application on Olympics - ‘PlayUp’ that can be downloaded on select Samsung Smartphones from the London 2012 category of the Samsung Mobile Apps store. This application allows users to download real time status including schedules, medal tally, key events and standings, as well as provide an access to a host of other interesting details pertaining to Games throughout the Olympics.

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